The Australian Communications and Media Authority has fined Nokia for sending spam-filled text messages to its customers. Nokia had been sending messages with tips on how customers could take advantage of their phones’ features, Reuters said Tuesday, but the government agreed Nokia should allow its customers to opt out of receiving the messages. ”Some businesses are still not getting SMS marketing right,” Australian Communications and Media Authority chairman Richard Bean told Reuters. “The same rules apply to SMS marketing as for email marketing, and the same rules apply to all businesses, big and small.”
Tuesday, January 24, 2012
Nokia fined in Australia for spamming customers with text messages
The Australian Communications and Media Authority has fined Nokia for sending spam-filled text messages to its customers. Nokia had been sending messages with tips on how customers could take advantage of their phones’ features, Reuters said Tuesday, but the government agreed Nokia should allow its customers to opt out of receiving the messages. ”Some businesses are still not getting SMS marketing right,” Australian Communications and Media Authority chairman Richard Bean told Reuters. “The same rules apply to SMS marketing as for email marketing, and the same rules apply to all businesses, big and small.”
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