Up to 89 per cent of iPhone sales are iPhone 4S handsets and not cheaper iPhone 4 and iPhone 3G devices, according to new research.
That means that punters don’t mind paying a premium when it comes to Apple. The company’s latest smartphone, the iPhone 4S is the most expensive, as well as the best selling, iPhone to date costing £699.99 for the 64GB version in the UK.
Apple significantly reduced the price of its iPhone 4 and iPhone 3G models following the release of the iPhone 4S. It was a smart move – but it’s one that customers don’t seem too fond of.
According to All Things D, ‘Consumer Intelligence Research Partners claim [that] 89 per cent of iPhone purchases in the U.S. were for the iPhone 4S, with only 4 per cent of buyers choosing the iPhone 3GS.’
‘CIRP estimates that higher-end 4S models sold particularly well,’ says Mac-Rumors, ‘with 21% of 4S purchasers opting for the 64GB model and 34% picking up the 32GB.’
It’s a similar story in the UK, with ComTech reporting that 75 per cent of iPhone 4S sales went to punters who previously owned an iPhone handset, indicating Apple’s extremely strong brand appeal in the UK.
Couple this with Apple’s truly astronomical Q4 revenues where it cleared $46.33 billion in revenues and $13.06 billion in net profit and it looks like Apple’s exponential growth will continue well into 2012 and beyond.
Apple is expected to launch the iPhone 5 and iPad 3 in Q1 and Q2 of 2012. If this is indeed the case, as many sources are now claiming, then expect huge Q2 and Q3 revenues for the company as well.
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