Sales of Microsoft’s Xbox 360 video game console trounced the competition in November, nearly doubling PlayStation 3 sales and sales of Nintendo’s Wii console. According to November sales data from leading market research firm The NPD Group, Microsoft sold 1.7 million Xbox 360 consoles in November. While Sony managed unit sales growth of about 70% year-over-year, the company only sold about 900,000 PlayStation 3 consoles last month. Nintendo sold 860,000 Wii consoles, 795,000 portable Nintendo 3DS consoles and 350,000 older Nintendo DS units in November. “This is the fourth consecutive month in which the Xbox 360 has been the top selling hardware system,” NPD analyst Anita Frazier said in a statement. “The gap between 360 sales and sales of the next best selling platform was the largest we’ve seen since December 2008 when the Nintendo DS was the top selling system.” Total industry sales were up less than 1% to $3.00 billion in November according to NPD, and hardware sales dipped 9% from 2010 to $982.4 million. Software sales were up 15% year-over-year to $1.67 billion but accessory sales dropped 34% to $273.8 million despite strong holiday sales of Microsoft’s Kinect controller. The NPD Group’s list of the 10 best-selling video game titles in November follows below.
| Top 10 Games (New Physical Retail only; across all platforms incl. PC) | Rank | Publisher |
| Call of Duty: Modern Warfare 3 (360, PS3, Wii, PC)** | 1 | Activision Blizzard |
| Elder Scrolls V: Skyrim (360, PS3, PC)** | 2 | Bethesda Softworks |
| Battlefield 3 (360, PS3, PC)** | 3 | Electronic Arts |
| Assassin’s Creed: Revelations (360, PS3, PC) | 4 | Ubisoft |
| Just Dance 3 (Wii, 360) | 5 | Ubisoft |
| Madden NFL 12 (360, PS3, Wii, PSP, PS2)** | 6 | Electronic Arts |
| Uncharted 3: Drake’s Deception (PS3)** | 7 | Sony |
| Saints Row: The Third (360, PS3, PC)** | 8 | THQ |
| The Legend of Zelda: SkywardSword (WII)** | 9 | Nintendo |
| Batman: Arkham City (360, PS3, PC)** | 10 | Warner Bros. Interactive |
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