Rogers says “Customers can truly say goodbye to those other cellphone providers”, rolls out new “Ultimate Unlimited Family Plans

Effective tomorrow Rogers will be rolling out their new Ultimate Unlimited Family plans. From the looks of it there are now 2 of them, both with the ability to share minutes and come with unlimited local talk and the “extreme” text messaging. Here are the pricing and features for both:
Voice & Messaging:
- Unlimited Local Talk
- Unlimited Extreme Text Messaging
- Unlimited Picture and Video Messaging
- Unlimited Canada-Wide Member to Member calling
- Unlimited Canada-Wide Talk and Text from your computer with Rogers One Number
Add on options: $10 Unlimited Canada-wide calling per line
$95.94/month with a 3 year activation (2 lines)
$27.97 Add A Line
Voice & Data:
- Unlimited Local Talk
- Unlimited Extreme Text Messaging
- Unlimited Picture and Video Messaging
- Unlimited Canada-Wide Member to Member calling
- Unlimited Canada-Wide Talk and Text from your computer with Rogers One Number
- 2 GB of Shared Data
Add on options: $10 Unlimited Canada-wide calling per line
$140.94/month with a 3 year activation (2 lines)
$37.97 Add A Line
Rogers seems to be going hard on all these offerings. Earlier today they announced a change in the pricing of their LTE plans, plus as you can see on this internal doc they are going after all the other Unlimited plans that “other” carriers have. Rogers now says that “Customers can truly say goodbye to those other cellphone providers”.